A native Oxfordshire resident, Adi says he loves the area too much to leave. He has been with the e-Research Centre since 2006 when it started and has enjoyed the challenges of being part of a brand new department, describing the initial few years as much like working for a startup.
Educated at Abingdon School, he studied for a Manchester University degree in Business and Media Production. While still at University he started his own business which he ran for over five years, producing corporate video, events and training. He also worked in a variety of interesting areas including as a puppeteer on kids TV, a voiceover artist and in graphic design.
As the fledgling consumer Internet found its feet he chose to work at the UK's first online bookstore, bookshop.co.uk (eventually purchased by WHSmith) and was able to safely ride out both the inflation and eventual burst of the .com bubble.
Adi is a geek at heart, a passion he carries throughout his home and work life, so the opportunity to then work as part of a consumer think-tank, where his role was to explore the future of technology was a dream come true. As a futureologist he is proud to have been able to play with ideas and technologies that are only now beginning to make themselves more widely spread.
Moving on to work with Amazon allowed Adi the chance to be part of the world's leading online retailer, taking a key role in the launch of their UK home and garden store.
After leaving Amazon, Adi's geeky inclinations and passion for science naturally drew him to the fledgling e-Research Centre where he has enjoyed the wide range of projects and collaborations that the Centre takes part in.
In his spare time Adi has a passion for science-fiction, gadgets and all things digital. A loyal Mac user since 1985, he will happily share his love for all things Apple with anyone who will listen and as a result often finds himself providing technical support for friends and family. Having recently completed his first Tough Mudder he is now hooked and is planning to do more.
He is a keen cook and loves to make pastry, having a firm opinion that while shop-bought pastry is good, it is but a pale imitation of what can be made at home. Drop him an email and he'll happily exchange recipes!
Finally, after a nice long walk in the country and while enjoying his baked goods, he likes nothing better than a nice G&T. He's quite an enthusiast on this front, forever chasing down different varieties. His favourite - the award-winning Adnams Copper House Distillery First Rate Finest Cut Gin - is a beverage he would recommend to all.